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HOW TO APPLY
- Shampoo the hair twice. Do not condition. (Conditioner closes the cuticle, and the dye won't absorb properly!)
- Rinse the hair clean & towel dry. Wearing gloves, apply the product evenly to the hair.
- Leave on for 15-30 minutes. (You may leave longer or overnight if desired, as the product is non-damaging.)
- Rinse out with water, do not shampoo. (You don't have to condition the hair, because the product is conditioner-based, but if you want to use your favourite conditioner or a nice hair treatment, that's okay! ◍•ᴗ•◍ )
- This product is designed for blonde hair. If your hair is black or brown, you'll need to have it lightened first. If you're going from a very dark color, it's best to get it done by a professional hairdresser.
- We strongly suggest a stand test before you apply the product to your full head, to check you'll be happy the outcome of the color. Just apply to a few strands of hair, and rinse it out 20 mins later. No need to cut the hair off!
- You can mix these dyes to make your own unique colour. A popular mixture is Rosé & Awkward Peach
- Strand test too dark? For a more pastel result, dilute the product with any basic conditioner (try adding 50mls)
- A patch test is recommended at least 24 hours before a full head application, to check if you're allergic. Just put a tiny bit on your arm, and check the area 24 hours later to make sure you haven't had a reaction.
Aqua (water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Parfum (fragrance), Isopropyl Alcohol, Colour (different each bottle), Linalool, Coumarin, Benzyl Salicylate.
All Bleach London products are not tested on animals & vegan friendly!



Q: What are your shipping costs? How are your shipping costs calculated?
A: Shipping costs are different for each order as prices go on the weight of your parcel. Shipping costs will be shown before your payment goes through, however you can calculate the costs beforehand by going to the Shipping Costs page.
Q: Do you ship to my country?
A: We ship all over the world. The only places we cannot currently ship to are Turkey, Crimea & Sevastopol (Ukraine). Libya, Somalia, Syria, and Yemen.
Q: How long does shipping take?
A: We aim to dispatch all parcels within 5-10 business days.
EUROPE: Includes Ireland, Iceland, Norway, Netherlands, Russia, Turkey, Ukraine
Royal Mail International Standard: Dispatch time + 5-12 working days
Royal Mail International Tracked (Express): Dispatch time + 3-5 working days
WORLD ZONE II: Includes Australia, New Zealand, Singapore, Fiji
Royal Mail International Standard: Dispatch time + 10-20 working days
Royal Mail International Tracked (Express): Dispatch time + 5-12 working days
REST OF WORLD: Includes USA, Canada, South America, Asia, Argentina
Royal Mail International Standard: Dispatch time + 9-18 working days
Royal Mail International Tracked (Express): Dispatch time + 5-12 working days
UNITED KINGDOM:
Royal Mail 1st Class: Dispatch time + 1-3 working days
Royal Mail 2nd Class: Dispatch time + 3-6 working days
To find out which zone you're in, please click here to go to the Shipping Costs page and select your country from the drop down. The title of the next page will say the zone you're in. Please note all time frames are approximate and not guaranteed.
Q: Will I receive an email once my parcel has been dispatched?
A: Yes, once your parcel has been dispatched, you will receive a Shipping Confirmation email. If you selected Tracked (Express) shipping, the email will contain your tracking code.
Q: How can I track my parcel?
A: Make sure you selected Royal Mail International Tracked (Express) at checkout, as Royal Mail's standard service does not come with a tracking code. Once your order has been shipped, we will email you your tracking code(s). You can track your parcel on the Royal Mail website for the first few days and once it has left the UK you will be able to track via your local postal service's website using the same tracking number.
Q: I received one parcel, but it does not contain the whole order. Should I expect another?
A: Yes, don't worry, this is normal. Orders over 3 or 4 items are usually split into 2-3 parcels. This is either due to customs regulations or insurance. Even though the parcels are sent at the same time, they can often arrive a few days apart.